NELSON SILVERIO

SUMMARY

Senior marketing and business leader with 20+ years of experience driving growth at the

intersection of brand, partnerships, content, and revenue strategy. Proven ability to translate

business objectives into integrated marketing programs that increase demand, strengthen

brand equity, and deliver measurable commercial outcomes.

Experienced leading large cross functional teams, managing multimillion dollar budgets, and

aligning marketing with sales, product, and operations to accelerate revenue, customer

acquisition, and engagement. Brings a hybrid background across strategy, execution,

partnerships, and communications, with a track record of building scalable platforms that

connect culture, audience, and business performance.

EXPERIENCE

VP-CONTENT STRATEGY & PUBLICITY — PGA TOUR, PONTE VEDRA, FL

2020 - 2025

Led operational marketing strategy and execution across one of the world’s premier global

sports properties, aligning league objectives, sponsorship commitments, event operations, and

revenue goals into integrated, performance driven marketing programs.

Led a 50+ person cross functional team spanning marketing, content, communications,
and digital execution
Developed and executed integrated campaigns supporting ticket sales, sponsorship
value, fan engagement, and global brand positioning
Managed a multimillion dollar budget across partnerships, content, and campaign
execution with clear ROI tracking and performance accountability
Built planning frameworks that aligned marketing, partnerships, product, analytics, and
operations around shared KPIs
Partnered with commercial teams to support sponsorship acquisition, retention, and
activation effectiveness
Created executive reporting systems tying marketing performance to revenue impact,
audience growth, and partner outcomes
Oversaw agency and vendor ecosystem to deliver high quality, efficient execution across
campaigns and events
Led high profile publicity and communications initiatives that expanded reach across
sports, culture, and mainstream media

Audience Development Marketing Director — PGA TOUR, PONTE VEDRA, FL

2017 - 2020 Designed and executed revenue aligned marketing strategies targeting audience expansion and membership style growth across diverse markets.

Built integrated campaigns across digital, social, experiential, and partnerships to
support attendance, sponsorship, and brand growth
Used audience insights and analytics to refine targeting, improve conversion, and
increase campaign effectiveness
Partnered across marketing, communications, and commercial teams to ensure
consistency and maximize impact
Created culturally relevant programs that expanded reach and strengthened connection
with new audiences
Supported business goals tied to ticketing, hospitality, and sponsorship through
targeted marketing strategies

Executive Director-PGA TOUR Latinoamerica —PGA TOUR, PONTE VEDRA, FL

2012 - 2017

Led brand marketing, sponsorship, media strategy, and event operations for a professional tour

operating across 17 countries. Functioned as both operational leader and commercial growth

driver within a multi market portfolio.

Managed a $7M operating budget and led a 15 person international team
Oversaw marketing and event execution across 17 countries, aligning local operations
with global brand strategy
Drove sponsorship growth and activation, contributing to revenue expansion across the
tour
Negotiated media and broadcast partnerships to increase visibility and create new
revenue streams
Built operational systems and workflows to scale execution and ensure consistency
across markets
Developed strong relationships with sponsors, partners, and stakeholders to support
long term growth

EDUCATION

CATHOLIC UNIVERSITY OF AMERICA, Washington D.C

Founding member of inaugural President’s Society

— B.S. Marketing Minor in Spanish

CORE COMPETENCIES

Growth Strategy and Go To Market Leadership Brand Strategy and Positioning Partnerships

and Sponsorship Development Integrated Marketing and Campaign Execution Revenue and

Demand Generation Alignment Content, Media, and Communications Strategy Cross

Functional Team Leadership Budget Management and Financial Oversight Data, Analytics,

and Performance Optimization Event and Experiential Marketing

INTERESTS

Golf Global Travel Sneaker Culture Vintage Watches Culinary Exploration

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