About Me

I was born in NYC, raised in Puerto Rico, went to college in Washington D.C. and was privileged to work for 20+ years at the PGA TOUR.

I am an innovative, bilingual marketing executive with experience delivering high-impact brand, partnership, and content strategies across global sports and entertainment platforms. I’m a proven leader in aligning marketing campaigns with business priorities, scaling integrated activations, and managing marquee partnerships that drive fan engagement and measurable ROI.

I’ve had the opportunity to blend my passion for sports, business and my cultural background into my work and exposing new audiences to sports properties.

I’m a proud father, NY Yankee fan, sneaker & watch enthusiast and enjoy traveling to experience new cultures.